Thomas J. J. Scherer

This article examines self-stagings of political power in German federal election campaign ommercials of 2025, focusing on how audiovisual means construct col-lectively shared world descriptions in which political understandings are rendered sensorially accessible and open to critique. Through film analytical sketches, it iden-tifies three recurring figurations of embodied political agency (striding ahead, en-countering, and overseeing) and imaginaries of leadership. The study argues that campaign spots function less as vehicles of concrete policy communication than as affective dispositifs that negotiate community, crisis, and legitimacy. mehr